The Interfaith Center on Corporate Responsibility published the "ICCR's Social Sustainability Resource Guide: Building Sustainable Communities through Multi-Party Collaboration" to instruct corporations and businesses on how to create a more sustainable environment to grow economically. The ICCR is encouraging projects that have long term impacts on the society rather than short term success. From their website:
"In the same way that we are asking companies to look beyond short-term profits and to focus on creating sustainable growth, we are asking them to understand how their initiatives will enhance the well-being of the communities they are intended to reach not just now, but 10, 20 and 50 years from now."