IRI Colombia continues far-reaching communications campaign to grow awareness on the importance of tropical forests

Item

Title
IRI Colombia continues far-reaching communications campaign to grow awareness on the importance of tropical forests
Description
IRI Colombia continued its communications campaign to raise awareness about its mission and expand engagement in the 36 local chapters where IRI has a presence. IRI Colombia radio spots (which will run through the end of 2021) are being broadcast seven days a week on the country’s leading radio networks and will reach over 250,000 people. Listen to the radio spots in Spanish here.

IRI Colombia has also commissioned 10 billboards in strategic locations with messages like “Forest = water and oxygen” and “Plant a tree” to increase awareness about the importance of protecting and restoring tropical forests. The 36 IRI Colombia local chapters continue implementing their 2021 action plans, which include activities such as reforesting watersheds and springs, cleaning up riverbanks, and establishing tree nurseries.
Link to campaign
Date
2021
Date Created
August 5, 2021
Spatial Coverage
Colombia
Denomination
Interfaith
Audience
All audiences/General public
Environmental Organization
Interfaith Rainforest Initiative
Issues
english Eco-Justice
english Climate
english Human Health & Well-being